Why Starting a Business Is Easier Than Ever but Success Is Harder in 2025
Introduction: Why Starting a Business Is Easier Than Ever
Why Starting a Business Is Easier Than Ever. Ever felt like the internet is shouting at you to start a business now… because it’s so easy? Open Shopify. Connect Printify. Ask ChatGPT for a brand name. Done. You’re a CEO now, right?
Not so fast.
Yes, it’s true— starting a business is easier than ever in 2025. But here’s the twist: success is tougher than ever. Why? Let’s discuss money, motivation, market saturation, and what it takes to survive in this easy-entry, hard-exit game.
📲 Why It’s Never Been Easier to Start a Business
Let’s start with the basics: in 2025, anyone can start a business in an afternoon.
No inventory needed: dropshipping, POD, digital products.
No technical skills: drag-and-drop web builders, AI copy tools, Canva templates.
You can launch with a budget of €50 or less.
Instant access to global customers: One Instagram post = a potential reach of millions.
That’s why people say: “Why wait? start!”
And yes, they’re right. Technically. But why is starting a business easier than ever, yet success is harder in 2025?
Because ease has led to saturation. And saturation creates noise.
💣 So why is everyone still failing?
Here’s the hard truth: 90% of startups fail. About 21% fail in the first year, and 50% don’t last beyond year five (Source: Forbes, CB Insights).
Most businesses close within 3–6 months, especially solo creative ones. Why? Because even though it’s easy to launch:
Nobody knows you exist.
You don’t know who your customers are.
Algorithms don’t care.
Your three friends who bought a hoodie aren’t enough to keep you afloat.
So again, why is starting a business easier than ever but success is harder in 2025? The barrier to start has dropped. But the barrier to succeed has risen.
💬 Storytime: The “Easy Start” That Wasn’t
Let me take you back to when I launched Mintimonks .
It was exciting. I had:
A free Shopify theme
A print-on-demand supplier
30 cool designs
Zero sales
The start felt like success because it looked like a business. But six weeks later, reality hit: no traffic, no conversions, no money.
I worked harder. Learned SEO. Wrote blog posts. Rebranded. Opened a studio.
The lesson? It’s easy to start. But the game rewards those who stay in it long after everyone else gives up.
📉 Let’s look at the real reasons people fail.
According to CBInsights and Failory, here are the top reasons startups fail:
42% – No market need
29% – Ran out of money
23% – Wrong team
19% – Poor competition
14% – Poor marketing
8% – Burnout
Notice something?
It’s not about “not starting”—it’s about not surviving. Again, that’s why starting a business is easier than ever, but success is harder in 2025.
🧠 The Psychology of Fast Failure
Why do so many people quit in three months?
Because:
Social media claims that success is instantaneous.
They expect viral growth, not slow progress.
They think that hard work equals fast results.
They dislike ignoring others.
But here’s the truth: most businesses make real money after 2–3 years, not 2–3 months. That's not glamorous, but it's reality.
So if you’re in month 4 and haven’t made €10K yet? You’re normal. Keep going. You're entering the long game.
Handmade Kids Clothing
💡 Want to Succeed? Focus on These Instead:
Here’s your anti-failure blueprint:
✅ 1. Know Your Market
Don’t sell “to everyone.” Find a niche. Example: “Embroidered gifts for eco-friendly hotels in Vienna.” Specific sells.
✅ 2. Build slowly, not virally
You don’t need 1 million views. You need 10 real customers. Focus on conversions, not clout.
✅ 3. Create Systems
Automation, email flows, blog SEO—it’s boring, but it pays off.
✅ 4. Budget Like You Might Be Broke for a While
Because you probably will. And that’s okay.
✅ 5. Stay in the Game
The longer you stay, the less competition there is. Remember, most quit before Year 2.
💸 The Money Part No One Tells You
You might not get paid for a year. Or two. You’ll reinvest everything back into your business. You’ll see friends buying new phones while you budget for supplies.
But then… something shifts.
An influencer tags you. A B2B client requests bulk orders. Google ranks your blog. You make €1,000 in one day, and it feels like €1 million. And then, finally— your business becomes a real income source.
But only if you didn’t quit.
So again: why is starting a business easier than ever, but success is harder in 2025 ? Because success lies behind consistency, not convenience.
📦 Real Success Stories Start Small
Let’s look at this:
PANGAIA started with a hoodie.
Colorful Standard focused on blank basics—then scaled.
Many Etsy millionaires began in their living rooms.
They didn’t go viral. They stayed in the game.
🧠 Summary: The Big Truth
It's Easy To...But Hard To...
Start a Shopify store and make it profitable for over three years.
Order samples to build customer trust.
Launch with AI branding to attract traffic and conversions.
Get likes on a reel and turn views into income.
The problem isn’t starting. The problem is staying.
💬 Final Words
Look, I’m not here to sell you a dream. I started Mintimonks with fire in my heart and €0 in my pocket. It’s 2025. Yes, starting a business is easier than ever —but don’t fall for the illusion of instant success. What matters is that you show up. You stay. You build when no one claps. You’re not failing—you’re forging. And that, my friend, is the only way to win this beautiful, brutal game.
— Vanya, Founder of Mintimonks 🧵 Storytelling. Staying power.
FEATURED IN THIS BLOG
Frequently Asked Questions
Is starting a business still worth it in 2025?
Absolutely—but don’t expect quick money. Expect a long journey with great rewards at the end.
What’s the #1 tip for beginners?
Know your niche, and prepare to be broke but bold for 2–3 years. That’s the magic zone.
Should I try even if I have no experience?
Yes! Don't romanticise it. Start, learn, fail, repeat, and win slowly.
How do I stay motivated if it’s slow?
Track small wins, not income. Engagement, comments, and good reviews—these are signs of life.
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