The EU’s New AI Strategy: Apply AI & AI in Science
INTRODUCTION: EU’s new AI strategy
Have you ever wondered if Europe can compete with the U.S. and China in artificial intelligence? The answer is clear now. The EU’s new AI strategy signals a shift. It aims to move AI from labs into real industries, public services, and research.
This is more than just a political announcement. Europe has pledged €1 billion. This shows its desire to lead in creating ethical, clear, and practical AI systems. But what does this mean for you, your business, or your daily life?
Table of Content
What Is the EU’s New AI Strategy?
Apply AI – Turning Ideas into Real Applications: EU’s new AI strategy
The first part, Apply AI, focuses on using artificial intelligence in the real world.
The European Commission says this plan will increase AI use in industries, SMEs, and public services. (European Commission – Apply AI)
Key goals include:
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Making AI a standard tool for innovation.
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Supporting projects in healthcare, manufacturing, energy, transport, and government.
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Reducing bureaucracy and offering new funding through Digital Europe and Horizon Europe.
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Encouraging a “ Buy European AI” mindset for tech independence.
The EU’s new AI strategy aims for all small businesses, researchers, and creators to use AI safely and effectively.
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AI in Science – Smarter Research, Faster Discoveries: EU’s new AI strategy
The second part, AI in Science, aims to enhance Europe’s research capabilities. The goal is to make AI the engine of scientific discovery.
The European Commission has started a new initiative named RAISE (Resource for AI Science in Europe). This virtual hub connects research institutions, computing centres, and open-data networks across Europe. (EU Science Strategy)
Key elements include:
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Investing €3 billion to integrate AI into scientific research.
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Training researchers in machine learning and data modelling.
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Expanding supercomputing and data-sharing capacity in Europe.
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Promoting cross-border collaboration among universities and labs.
The Joint Research Centre (JRC) says AI can reduce research times by 50%. This helps scientists analyse data faster. They can then make breakthroughs in health, climate, and materials science.
“Europe’s new AI strategy isn’t about replacing human intelligence — it’s about reminding the world that progress and ethics can evolve together.”
What It Means for You and Your Business: EU’s new AI strategy
So, what’s in it for you? If you’re an entrepreneur, designer, or small manufacturer, the EU’s new AI strategy might change your work. But you need to know how to use it.
1. New Funding Opportunities
Hundreds of millions of euros are allocated for projects that bring AI into business and creative fields. If you’ve dreamed of using AI for product forecasting or customer personalisation, now’s your chance.
2. Stronger Collaboration With Research
With AI in science, private companies can partner more easily with European research institutions. This means access to cutting-edge knowledge and talent. You can co-develop tools or test prototypes.
3. Ethical AI and Brand Trust
One strong aspect of the EU’s new AI strategy is its focus on ethics. Unlike Silicon Valley, Europe seeks AI that is fair, explainable, and respects privacy. For small businesses, this builds trust. Customers will see that your digital tools align with EU values.
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Opportunities and Challenges: EU’s new AI strategy
Every major shift has its ups and downs. The EU’s new AI strategy is ambitious, but it won't be easy.
Opportunities:
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Access to grants and research partnerships.
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Growth of AI-based services in every sector.
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Enhanced reputation for ethical innovation.
Challenges:
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High costs for AI infrastructure and training.
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Strict compliance with the EU AI Act (Learn more here).
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Limited technical talent compared to the U.S. and China.
Acting early lets you become a trusted AI adopter in your field. You can mix innovation with responsibility.
Real Data Behind the EU’s New AI Strategy
Let’s look at some numbers:
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The government will divide €1 billion for AI deployment programmes by 2025. ( Reuters)
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The government plans to divide €3 billion for AI in science and research infrastructure. ( EOSC)
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AI could boost EU GDP by €600 billion by 2030, according to PwC forecasts. (PwC AI Report)
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The average AI adoption rate among European SMEs is under 30%, compared to 48% in the U.S. (Eurostat)
The EU’s new AI strategy isn’t about research. It’s about closing the gap and doing it in a responsible manner, as is typical in Europe.
How to Get Started With the EU’s New AI Strategy
Step 1: Identify an AI Use Case
Identify repetitive tasks in your business that AI can enhance. This includes areas like demand forecasting and customer segmentation.
Step 2: Use Existing AI Tools
You don’t need to build your own system. Tools like ChatGPT and open-source models align well with the EU’s focus on accessible AI solutions.
Step 3: Seek Funding and Partners
Check platforms like Horizon Europe and Digital Europe. Many now feature “AI pilot” categories for small businesses.
Step 4: Follow the Ethics Framework
Keep transparency, explainability, and fairness at the core of your process. Ethical AI will soon be a legal need under the AI Act.
Summary: EU’s new AI strategy
The EU’s new AI strategy — through Apply AI and AI in Science — aims to:
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Make AI accessible for all industries.
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Integrate machine learning into European research.
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Fund innovation in an ethical and sustainable manner.
This isn’t a tech story; it’s a social one. The real question is: will you wait for others to shape how AI impacts your work — or will you join in today?
A European Moment for AI
If you think AI is only for big tech, think again. The EU’s new AI strategy is Europe’s call to action in the digital era — a framework linking innovation with values.
This is your chance to create smarter workflows, launch new tools, or join global projects. You won’t have to compromise on your ethics or data privacy.
AI won’t replace your creativity. It will amplify it when you use it wisely.
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Frequently Asked Questions: EU’s new AI strategy
When does the strategy start?
Both programmes launched in October 2025. Funding calls for projects open through 2026.
Who can apply for funding?
Startups, SMEs, universities, and individual innovators can apply if their project fits EU priorities.
Is this related to the AI Act?
Yes. The AI Act sets safety and transparency standards for new projects.
Does it only apply in the EU?
No, but priority funding goes to EU-based entities.
Where can you learn more?
Visit the European Commission’s Apply AI page or the AI in Science overview.
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